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Sr. Consumer Insights Analyst

This job posting is no longer active.

Charlotte, NC, United States
Job ID: 17634
Job Family: Professional Services
Status: Full Time
Shift: Day
Shift Details: Regular
Department Name: 51011028341710-Advertising and Brand Management
Location: Atrium Corporate Operations

Overview

Job Summary

Develop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, sales, business development, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic goals and objectives are met. Conduct online, field, or direct observation research to recommend and determine effectiveness as well as the consumer satisfaction of promotion and/or marketing strategy.



Essential Functions

  • Utilize the current brand funnel framework to ideate, design and deliver a marketing performance measurement architecture (people, processes, data and technologies)
  • Develop a master marketing performance measurement data map that identifies and tracks key outcome and KPI marketing metrics (whether internal, external, existing or needed).  Design and actuate data population processes, ensuring data completeness and accuracy.  Trouble shoot data issues.
  • Collaborate with the Marketing team to identify appropriate marketing campaign measurement KPIs and metrics prior to launch
  • Design, develop and execute timely internal reporting for marketing campaigns, including both regular, formal reports and ad hoc requests.
  • Manage collection and development of consumer and marketing insights related to competitor group and peer group health systems
  • Create dashboards, data visualizations and reports and translate data from multiple data sources into a concise, compelling, and articulate story
  • Communicate and present actionable insights and optimization opportunities to colleagues & leadership
  • Contribute to the development and refinement of an opportunity management framework
Physical Requirements

 

Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.



Education, Experience and Certifications

Bachelor’s degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Master's preferred. 5+ years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization. Generally, requires the ability to work with tight deadlines and manage multiple projects at once.

Additional preferred qualifications:

  • Experience with Business Intelligence Tools such as Datorama, Tableau, Power BI or Google Data Studio. 
  • Deep knowledge of digital marketing tactics and platforms across all channels and experience with Google Analytics & Google Tag Manager.
  • Advanced Excel expertise, SQL & API experience. 
  • Experience leading and managing projects and tracking progress through project management tools.
  • Degree in Analytics or Statistics.