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MarComm Operations Specialist

Charlotte, NC, United States
Job ID: 14386
Job Family: Professional Services
Status: Full Time
Shift: Day
Shift Details: Regular
Department Name: 51011028341710-Advertising and Brand Management
Location: Atrium Corporate Operations

Overview

Job Summary

Develop, execute, and monitor the effectiveness of enterprise marketing strategy, products, or programs across a variety of channels including but not limited to research, product/brand, communications, digital, and outreach.

Essential Functions

  • Develop, implement, and track enterprise marketing strategy, programs, and materials such as email, television/multimedia, print/electronic communications, social media, digital campaigns and/or marketing events.
  • Design and develop marketing and product specific printed or electronic materials, and web pages utilizing responsive design techniques to support company-wide initiatives.
  • Partner with internal and external designers to ensure the content, format or technical feasibility of designs.
  • Optimize marketing material/product’s content, format, and web presentation to maximum utility and user experience.
  • Recommend, advise, counsel, or support during technical, brand, product, or campaign implementation.
  • Represent the Atrium Health enterprise Marketing Program by coordinating and executing enterprise initiatives and providing excellent customer service.
  • Collaborate with management and leadership by using research insights, assist with the creation of measurable program assets which are aligned to business goals that drive awareness, consideration, selection, retention and advocacy among target audiences.
  • Communicate constructively with teammates and supervision to help with projects as needed transferring information, timelines, project progress, and/or difficulties.
  • Support a culture of teamwork, collaboration, learning, innovation and accountability across all work units within the department.

Additional Essential Functions:

  • Develop, implement, and review operational policies and processes
  • Manage projects and deadlines set by manager
  • Handle departmental budget tracking and reporting
  • Project management PowerPoint decks for leadership
  • Project management and supporting MarComm integration efforts
  • Collection of data for performance reporting to leadership
  • Vendor management

Physical Requirements

Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.

Education, Experience and Certifications

Bachelor’s degree preferably in Marketing, Advertising, Promotion, Communication, or Computer Science. 0 to 5 years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization. Generally, requires the ability to work with tight deadlines and manage multiple projects at once.

Patient Population Served

Demonstrates knowledge of the principles of growth and development and demonstrates the skills and competency appropriate to the ages, culture, developmental stages, and special needs of the patient population served.

Protected Health Information
• Will limit access to protected health information (PHI) to the information reasonably necessary to do the job.
• Will share information only on a need to know basis for work purposes.
• Access to verbal, written and electronic PHI for this job has been determined based on job level and job responsibility within the organization. Computerized access to PHI for this job has been determined as described above and is controlled via user ID and password.

Machines, Tools, and Equipment
All related audiovisual, computer, printer, software or peripheral equipment.