Charlotte, NC, United States
Job ID: 108494
Job Family: Professional Services
Status: Full Time
Detailed Shift and Schedule: Monday - Friday, 8:30-5, occasional evenings & weekends with travel
Remote Opportunity: Yes
Job Type: Regular
Department Name: 51011028341702-Marketing
This position supports children's services across Atrium Health, including Levine Children's. This role plans and strategically designs measurable, data-driven, region-wide marketing and communications plans, initiatives and programs that drive growth for various products and services among target audiences.
Develop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic goals and objectives are met. Conduct online, field, or direct observation research to recommend and determine effectiveness as well as the consumer satisfaction of promotion and/or marketing strategy.
Develops strategies for service line initiatives, tied to business goals, with minimal oversight and changes
Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.
Education, Experience and Certifications
Bachelor’s degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Master's preferred. 3 to 5 years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization. Generally, requires the ability to work with tight deadlines and manage multiple projects at once.