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Manager, Marketing & Event Management - Cabarrus College of Health Sciences

Date: May 15, 2019

Location: Concord, NC, US, 28025

Company: Atrium Health

Job Req ID: 195631

Position Number: 00167965

Employment Type: Full Time

Shift: Day

Shift Details: M-F, 8a-5p with some nights and weekends

Standard Hours: 40.00

Department Name: Student Activities

Location: Cabarrus College Hlth Sciences

Location Details: 

Carolinas HealthCare System is Atrium Health. Our mission remains the same: to improve health, elevate hope and advance healing - for all. The name Atrium Health allows us to grow beyond our current walls and geographical borders to impact as many lives as possible and deliver solutions that help communities thrive. For more information, please visit carolinashealthcare.org/AtriumHealth

 

 

Job Summary
The Manager for Marketing & Event Management is responsible for coordinating and implementing marketing activities that build awareness of the organization's brand through digital and offline campaigns, social media and directed communications with specific targeted emphasis on the College’s strategic goals and priorities. The Manager will serve as the College’s webmaster and is also responsible for the management and execution of College-wide events and activities with a focus on annual traditions, recruitment and retention. 
 

Essential Functions

  • Develops, creates, plans, implements and monitors the College’s communication and marketing strategies ensuring they align with the College’s and Atrium Health’s brand initiatives.
  • Serves as the marketing liaison with internal and external constituents; interfacing with departments and teammates across the organization, including senior staff, as needed and as appropriate, on issues and matters related to the College’s marketing and communication goals and priorities.
  • Creates, writes, edits and manages press releases, articles and newsletters; including but not limited to the Annual Report and Today Magazine (annual publications).
  • Serves as the College’s webmaster; including coordinating, writing, and editing content.  Manage Search Engine Optimization, design and manage digital marketing campaigns. 
  • Writes, edits, and manages all communication and postings to the College’s social media sites. 
  • Collaborates with the members across the organization to develop annual plans and programs that effectively integrate marketing strategies that are measurable in design and execution.
  • Prepares narrative explanations of analyses as appropriate and contributes to project final deliverables, preparing progress updates along the way and suggesting potential solutions to project barriers.
  • Creates, operationalizes, and assesses outcomes of a strategic plan for the student body’s activities and programs that result in active student engagement from entry to exit.
  • Plans, coordinates, and implements student activities and programs including but not limited to orientation, convocation, commencements, awards ceremonies, scholars’ events, student LiveWell initiatives, Admissions open house events, non-academic programs of benefit and interest, administration lunches, student lunches and the community volunteer service program.
  • Oversee and advise all student clubs/organizations and serves as advisor to the Student Government Association.
  • Collects data to assess outcome effectiveness and value of student activities and programs and uses data to inform future activity and program delivery

Physical Requirements
Works primarily in office environment. Occasional evening and weekend work. Position requires walking around campus and/or other facilities. Must be able to drive and have access/use of a personal vehicle. Requires reading materials, speaking clearly on the telephone, and operating computer keyboard. Occasional lifting of documents or supplies.

Educational Experience

Bachelor's degree in a related field such as public relations, communications, journalism or business required. Master's degree preferred.  Minimum of 7 years of experience required.  Working knowledge of digital marketing tactics and channels and experience working with social media in a professional setting. Event planning skills and experience preferred. Experience with graphic design, copywriting and social media content management. Website Development experience preferred. Able to work independently and efficiently to balance multiple tasks in a fast paced environment. Must be able to work quickly under tight deadlines and manage multiple projects at once. Ability to set clear goals and execute projects from start to finish. Strong oral, written, and interpersonal communication skills. Excellent organizational skills. Excellent critical thinking and decision-making skills. Congenial and able to inspire confidence in others. Knowledge of integrated instructional and student development programs.

 

 

At Atrium Health, formerly Carolinas HealthCare System, our patients, communities and teammates are at the center of everything we do. Our commitment to diversity and inclusion allows us to deliver care that is superior in quality and compassion across our network of more than 900 care locations.

 

As a leading, innovative health system, we promote an environment where differences are valued and integrated into our workforce. Our culture of inclusion and cultural competence allows us to achieve our goals and deliver the best possible experience to patients and the communities we serve.

 

Posting Notes: Not Applicable

Carolinas HealthCare System is an EOE/AA Employer


Nearest Major Market: Charlotte
Nearest Secondary Market: Concord

Job Segment: Medical, Event Marketing, Manager, Marketing Manager, Healthcare, Marketing, Management